Canon PowerShot G11 Professional Products 2010 Brochure - Page 7

The Perfect Complement to, Your EOS System - s90

Page 7 highlights

The Perfect Complement to Your EOS System With shared EOS technologies like Genuine Canon optics, Optical Image Stabilizer, DIGIC Image Processor and a familiar user interface, it's easy to transition seamlessly between an EOS SLR and a PowerShot compact camera. They're the perfect complement to each other. Advanced Lenses with OIS The design brilliance and know-how that goes into some of the world's most celebrated optics delivers the phenomenal lenses found in the S90 and G11. With bright maximum apertures, fast lenses (f/2.0 on the S90 and f/2.8 on the G11), Wide-Angle Zooms (28 - 105mm on the S90 and 28 - 140 on the G11) and the lens-based Canon Optical Image Stabilizer, images are guaranteed to be sharp and crisp with impressive contrast and color fidelity no matter the subject. DIGIC 4 The Canon DIGIC 4 Image Processor iSAPS technology ensures that image capture is completed quickly and easily, and that every image captured is as clear and sharp as can be. More powerful processing makes the recording of large, high resolution images faster and easier than ever before, while iSAPS technology enables highspeed AF and high-precision exposure and color processing, all in the blink on an eye. High Sensitivity System The excellent performance of the PowerShot S90 and G11 is in no small part thanks to the new High Sensitivity System from Canon. The combination of a powerful 10 Megapixel CCD sensor and the brilliant DIGIC 4 Image Processor, along with fast lenses (f/2.0 on the S90 and f/2.8 on the G11) and the Canon Optical Image Stabilizer, ensure enhanced low light performance. It delivers lower noise images even at higher ISOs, an increase in dynamic range, less blurring, less use of flash and more confidence to shoot in dimly-lit situations. Enhanced Camera Operation Specialized features, like the 2.8-inch Vari-angle PureColor System LCD, found on the PowerShot G11, and the control ring found on the PowerShot S90, bring a whole new level of customization to the photographic process. With the G11's Vari-angle PureColor System LCD, it's simple to compose and shoot with the camera held high above the photographer's head or at hip level, enhancing composition choices and making shooting possible in more situations. With the S90's control ring, parameters like exposure, aperture, white balance, zoom and more can be accessed and set with a simple twist. RAW Image Capture Both the PowerShot G11 and S90 offer RAW image recording in addition to JPEG. Perfect for images that the photographer wishes to work with in post-production, RAW files are the equivalent of digital negatives, in that only the image data is recorded. With RAW image files, the photographer can alter aspects like color balance, sharpness, saturation and more, infinite times in post-production without image degradation. 125 ©2009 VII Antonin Kratochvil. All Rights Reserved. The Best and the Brightest The PowerShot G11 brings Canon EOS performance to a compact camera that can shoot anywhere, anytime. Featuring the High Sensitivity System, which combines a 10.0 Megapixel sensor with high ISO sensitivity, the Canon DIGIC 4 Image Processor and a fast, 5x Optical f/2.8 Lens (28-140mm equivalent) with the amazing Canon Optical Image Stabilizer; the PowerShot G11 is engineered to perform. It features a large, 2.8-inch Vari-angle PureColor System LCD with 461,000 dots, plus optical viewfinder. It offers the ultimate in creative control, with a range of shooting modes including RAW + JPEG, has an improved Smart Auto function with 22 predefined shooting situation settings, is compatible with a number of optional accessories, including Speedlites, lens adapters and a waterproof housing, and connects to an HDTV via HDMI. With power to go, amazing automatic and manual functions, speed, flexibility and superlative Canon optics, the G11 is indeed the flagship PowerShot. Pocketable Perfection The new PowerShot S90 from Canon puts SLR control and speed into a pocketable, take-anywhere gem of photographic excellence. It delivers phenomenal results in most any situation. It has the Canon High Sensitivity System - composed of a 10.0 Megapixel sensor designed for low-noise, high-ISO shooting up to ISO 12800 and the Canon DIGIC 4 Image Processor - and a bright f/2.0 3.8x Optical Zoom (28 - 105mm equivalent) with the Canon Optical Image Stabilizer. And the S90 delivers phenomenal performance thanks to its fast lens, a 3.0-inch PureColor System LCD for true to life color reproduction, its customizable control ring for easy access and operation of manual or other creative shooting settings and its ability to shoot RAW + JPEG for the ultimate in creative control. All of this comes in a sleek, gorgeous and portable design tailored for the pockets of photographers everywhere. 126

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126
The Perfect Complement to
Your EOS System
125
With shared EOS technologies like Genuine Canon optics,
Optical Image Stabilizer, DIGIC Image Processor and a familiar
user interface, it’s easy to transition seamlessly between an
EOS SLR and a PowerShot compact camera. They’re the perfect
complement to each other.
High Sensitivity System
The excellent perform-
ance of the PowerShot
S90 and G11 is in no
small part thanks to
the new High Sensitivity
System from Canon.
The combination of a
powerful 10
Megapixel CCD sensor and the brilliant DIGIC 4 Image
Processor, along with fast lenses (f/2.0 on the S90 and
f/2.8 on the G11) and the Canon Optical Image Stabilizer,
ensure enhanced low light performance.
It delivers lower
noise images even at higher ISOs, an increase in dynamic
range, less blurring, less use of flash and more confidence
to shoot in dimly-lit situations.
Advanced Lenses with OIS
The design brilliance and know-how
that goes into some of the world’s most
celebrated optics delivers the phenome-
nal lenses found in the S90 and G11.
With bright maximum apertures, fast lenses (f/2.0 on the
S90 and f/2.8 on the G11), Wide-Angle Zooms (28 –
105mm on the S90 and 28 – 140 on the G11) and the
lens-based Canon Optical Image Stabilizer, images are
guaranteed to be sharp and crisp with impressive contrast
and color fidelity no matter the subject.
DIGIC 4
The Canon DIGIC 4 Image Processor
iSAPS technology ensures that image
capture is completed quickly and easily,
and that every image captured is as clear
and sharp as can be.
More powerful processing makes the
recording of large, high resolution images faster and easier
than ever before, while iSAPS technology enables high-
speed AF and high-precision exposure and color processing,
all in the blink on an eye.
Enhanced Camera Operation
Specialized features, like the 2.8-inch Vari-angle
PureColor System LCD, found on the PowerShot G11, and
the control ring found on the PowerShot S90, bring a
whole new level of customization to the photographic
process.
With the G11’s Vari-angle PureColor System LCD,
it’s simple to compose and shoot with the camera held
high above the photographer’s head or at hip level,
enhancing composition choices and making shooting pos-
sible in more situations. With the S90’s control ring,
parameters like exposure, aperture, white balance, zoom
and more can be accessed and set with a simple twist.
RAW Image Capture
Both the PowerShot G11 and S90 offer RAW
image recording in addition to JPEG.
Perfect for images
that the photographer wishes to work with in post-produc-
tion, RAW files are the equivalent of digital negatives, in
that only the image data is recorded.
With RAW image
files, the photographer can alter aspects like color bal-
ance, sharpness, saturation and more, infinite times in
post-production without image degradation.
The Best and the Brightest
The PowerShot G11 brings Canon EOS performance to a compact camera
that can shoot anywhere, anytime. Featuring the High Sensitivity System,
which combines a 10.0 Megapixel sensor with high ISO sensitivity, the Canon
DIGIC 4 Image Processor and a fast, 5x Optical f/2.8 Lens (28-140mm equivalent) with the
amazing Canon Optical Image Stabilizer; the PowerShot G11 is engineered to perform. It features
a large, 2.8-inch Vari-angle PureColor System LCD with 461,000 dots, plus optical viewfinder. It
offers the ultimate in creative control, with a range of shooting modes including RAW + JPEG, has an improved
Smart Auto function with 22 predefined shooting situation settings, is compatible with a number of optional
accessories, including Speedlites, lens adapters and a waterproof housing, and connects to an HDTV via HDMI.
With power to go, amazing automatic and manual functions, speed, flexibility and superlative Canon optics,
the G11 is indeed the flagship PowerShot.
Pocketable Perfection
The new PowerShot S90 from Canon puts SLR control and speed into a pocketable,
take-anywhere gem of photographic excellence. It delivers phenomenal results in
most any situation. It has the Canon High Sensitivity System — composed of a 10.0 Megapixel sensor
designed for low-noise, high-ISO shooting up to ISO 12800 and the Canon DIGIC 4 Image Processor — and a
bright f/2.0 3.8x Optical Zoom (28 – 105mm equivalent) with the Canon Optical Image Stabilizer.
And the
S90 delivers phenomenal performance thanks to its fast lens, a 3.0-inch PureColor System LCD for true to life
color reproduction, its customizable control ring for easy access and operation of manual or other creative
shooting settings and its ability to shoot RAW + JPEG for the ultimate in creative control.
All of this comes in
a sleek, gorgeous and portable design tailored for the pockets of photographers everywhere.
©2009 VII Antonin Kratochvil. All Rights Reserved.