Canon EOS-1Ds Mark III Professional Products 2010 Brochure - Page 10
Record with, Precision and, Artistry - digital slr
UPC - 013803079265
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©2009 Norman McGrath. All Rights Reserved. Record with Precision and Artistry ARCHITECTURE Canon EOS Tilt-Shift Lenses Canon TS-E lenses are capable of tilt and shift movements that normally require the use of technical view cameras. Tilt movements alter the angle of the plane of focus between the lens and the focal plane, making broad depth-of-field possible even at wider apertures. These capabilities greatly expand the versatility of the EOS System and are ideal for specialized applications, such as architectural photography. The Full-Frame Optical Advantage Digital SLR cameras with smaller sensors, by comparison, require a focal length conversion factor that effectively narrows the field of view as though you've added a telephoto converter. EOS Digital SLR cameras with full-frame sensors let photographers use the entire range of superb Canon EF lenses without a conversion factor, making it possible to take full advantage of the specific optical characteristics for which the lenses were designed. 23 63-zone Metering System A 63-zone metering sensor combined with sophisticated metering algorithms delivers more precise and stable exposure calculation over a wide range of shooting situations. Photographers can choose from among Evaluative, Partial area (8.5% at the center), Spot (2.4% at the center), Multi-Spot, and Center-Weighted average metering modes. 26 Highlight Tone Priority The Highlight Tone Priority mode can be activated via Custom Function to help preserve greater detail in image highlight areas. It actually expands the available range of capture in the highlights, yet it exacts no penalties in either shadow detail or camera performance. It benefits nearly all professionals - for example, a nature photographer shooting winter snow scenes, a wedding photographer seeking to preserve detail in the bride's dress, or an architectural photographer facing a highcontrast scene in bright sunlight. 29 Wide Dynamic Range The outstanding image capture performance of the Canon Full-Frame CMOS sensor, the extended bit depth of the A/D converters, and the advanced design of the Dual "DIGIC III" Image Processor ensure not only abundant detail but also amazing dynamic range. The EOS-1Ds Mark III thereby addresses a critical shortcoming among many of today's digital cameras. It is better able to capture a wide range of light values without blowing out highlights or losing shadow detail. Subtle tonal gradations are also more accurately recorded. I" much enjoyed using the EOS-1Ds Mark III. It is a superb piece of equipment capable of holding its own when compared to a 4 x 5 view camera. With its extraordinarily high resolution in combination with ease of operation, I predict this will become the tool of choice for many architectural photographers." Norman McGrath Explorer of Light 20