Canon EOS-1Ds Mark III Professional Products 2010 Brochure - Page 23

©2009 John Huba. All Rights Reserved. BEAUTY Beautiful Images. Fast. Canon CMOS Sensors APS-H Size CMOS Sensor (Actual Size) The EOS-1D Mark IV's CMOS sensor was designed by Canon to deliver only the highest quality images. Smooth complexions, stunning colors and sharp detail are achieved thanks to the sensor know-how of Canon. 59 Noise Reduction Technology With its noise reduction technology, the EOS EOS-1D Mark IV is designed to mini- mize digital noise that can ruin what is otherwise a beautiful photo. Smooth High ISO Speed Noise Reduction display images, rivaling the best medium-format films, are achieved simply and quickly thanks to brilliant Canon hardware and software solutions. 59 Dual DIGIC 4 Image Processors In addition to speeding up and enabling a dizzying array of camera functions, the EOS-1D Mark IV's Dual DIGIC 4 Image Processors ensure that color rendition, noise reduction and reproduction of fine detail are improved such that editorial and advertising photography are now standard fare for a digital SLR. 59 Dual DIGIC 4 Image Processors 14-bit A/D The EOS-1D Mark IV employs a 14-bit converter to process the output of the CMOS sensor. Compared to the 12-bit converters used in most digital cameras, the Canon design ensures smoother tonal transitions, more natural gradations and superior color fidelity. RAW images are recorded at 14 bits (or 16,384 colors) so that processed 16-bit TIFF images contain the full range of tonal values captured by the sensor. 60 T" he first thing that strikes me about the EOS-1D Mark IV is speed. Fast shooting, fast focusing, fast ISO, fast period. I only shoot RAW, and with this camera, I can shoot a burst of 25 images without waiting for it to buffer. That's 25 RAW images in about 2.5 seconds. The focusing is incredible, I use it in conjunction with the 300mm f/2.8. This combination allows you to capture any subject, in focus, quickly, whether it's a linebacker breaking a tackle or an eagle taking flight. This camera responds!" John Huba 46