Canon EOS-1Ds Mark III Professional Products 2010 Brochure - Page 25

©2009 Félix Alcalá. All Rights Reserved. ©2010 Félix Alcalá. All Rights Reserved. TELEVISION Shooting Commercials on an SLR Frame Rates In response to the varied applications of the commercial video market, the EOS-1D Mark IV shoots not only at a number of different resolutions, including Full HD, it also shoots at a variety of frame rates to suit most any application. In Full HD, at a resolution of 1920 x 1080, the EOS-1D Mark IV can shoot at 30 frames per second (actually 29.97 fps), the Three recording modes Full HD HD SD 1920 x 1080 pixels 16:9 aspect ratio 1280 x 720 pixels 16:9 aspect ratio 640 x 480 pixels 4:3 aspect ratio traditional speed for video produced for viewing online or to be viewed or broadcast on television. 29.97 fps is the same exact frame speed as television in North America. At 24 (23.976) fps, the EOS-1D Mark IV shoots at the same frame rate as a typical film camera, and creates what some consider a more "film-like" look, rendering video perfectly suited to be interspersed with digitized film in the editing room. Finally, the EOS-1D Mark IV shoots at 25 fps, the standard for PAL, perfect for video produced in international markets. When shooting in HD (1280 x 720) or VGA (640 x 480), the EOS-1D Mark IV can shoot at up to 60 (59.94) fps, perfect for action, sports or reality broadcasting, not only allowing for smooth rendition of movement but also for grabbing still images after the shoot. 61 APS-H Sensor With the EOS-1D Mark IV, and its sensor resolution of 16.1 Megapixels, there's no question that movies and stills can be captured in extensive detail. But the EOS-1D Mark IV's APS-H sized sensor offers distinct advantages. The EOS-1D Mark IV's sensor, at 27.9 mm x 18.6 mm (similar in size to super 35mm motion picture film), captures a large number of pixels for greater detail, lower signal-to-noise ratio and better light sensitivity. The difference between imagery captured on a small sensor camera and video captured on a large, Canon CMOS sensor is evident at first sight. 59 Image Quality With the combination of its large sensor, its sophisticated shooting capabilities and its compatibility with optics unavailable for dedicated video cameras, the EOS-1D Mark IV is a compelling hybrid system, offering uncompromised performance for both still and moving image-makers. Still photo shooting during video recording (conceptual diagram) (1) - (4) indicates the recording sequence CF card (1) Video file (2) (3) (4) Still photo file T" he future of cinema has arrived with the EOS-1D Mark IV. With its large sensor and 24p capability, this camera is as good as any pro video capture camera on the market. It's a small size, has no cables and is able to take an adapter for pro lenses. I love it and will use it on any job I have for TV or cinema." Félix Alcalá Video Pressed Recording completed completely live video reappears Still display Video Approx. 1 sec. 50