Sony Ericsson G900 Whitepaper - Page 6

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White paper G900 Product overview G900 offers a perfect balance between an approachable design, an effective user interface, and practical applications. It is Sony Ericsson's first Symbian phone for ordinary people. They will use the phone mainly as a phone, but yet they need a phone with capabilities which will help them organize their lives. Simplicity in design indicates a uniform, but far from boring form language. The shape is ergonomical for a practical use with a feeling of being at home. The ergonomic shape and grip, the earthy theme, and the 5way navigation key - that's part of G900's approachable design. The touch display, together with the large font sizes and setup wizards, contribute to the effective user interface. The innovative Note-it function, The Touch Calendar, and the comprehensive Messaging function are all very practical applications. The target consumer group for G900 is "in-touch organizers", representing 14% of the entire population. Their life is a juggling act, and their mobiles keep them connected. They need information for weighing up decisions carefully and doing things properly. Services such as transaction services, information updates and positioning services are important, but they mainly use their phone for calls and SMS messaging. 6 September 2008

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White paper
G900
6
September 2008
Product overview
G900 offers a perfect balance between an approachable design, an effective user interface, and practical
applications. It is Sony Ericsson’s first Symbian phone for ordinary people. They will use the phone mainly
as a phone, but yet they need a phone with capabilities which will help them organize their lives.
Simplicity in design indicates a uniform, but far from boring form language. The shape is ergonomical for a
practical use with a feeling of being at home. The ergonomic shape and grip, the earthy theme, and the 5-
way navigation key – that’s part of G900’s approachable design.
The touch display, together with the large font sizes and setup wizards, contribute to the effective user
interface. The innovative Note-it function, The Touch Calendar, and the comprehensive Messaging
function are all very practical applications.
The target consumer group for G900 is “in-touch organizers”, representing 14% of the entire population.
Their life is a juggling act, and their mobiles keep them connected. They need information for weighing up
decisions carefully and doing things properly. Services such as transaction services, information updates
and positioning services are important, but they mainly use their phone for calls and SMS messaging.