Ricoh 411402 Printer Guide - Page 61
Printing Variable Data Documents, About variable data printing, and EFI FreeForm 2
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55-1 About variable data printing Chapter 5: Printing Variable Data Documents This chapter describes the variable data printing features supported by the EB-105EX, including: • Background information about variable data printing • Printing variable data documents using FreeForm™ and EFI FreeForm 2 About variable data printing Variable data printing is typically used for direct-mail advertising or other targeted mailings. It involves combining a set of master elements that are common across copies of a document with a set of variable elements that change from copy to copy. An example is a brochure that greets customers by name and may include other personal information about the customer obtained from a marketing database. Background elements, illustrations, and text blocks that do not change across copies of the brochure comprise the master elements. The customer's name and other customer-specific information comprise the variable elements. The FreeForm feature allows you to use print options to define and store masterelement documents-called FreeForm masters-on the EB-105EX. You can send a variable-element job to the EB-105EX with instructions to combine the job with a particular FreeForm master. For more information, see Appendix A.