Canon EOS 7D Professional Products 2010 Brochure - Page 13

©2009 Lauren Greenfield. All Rights Reserved. DOCUMENTARY Capturing the Story, From Stills to Video Superlative Image Quality APS-C sized CMOS Sensor (actual size) The EOS 7D features a superb, Canon designed, 18.0 Megapixel CMOS sensor that incorporates a number of significant refinements to enhance the capture of each image. Thanks to advanced, in-house semiconductor manufacturing, the EOS 7D's sensor has more pixels than any other APS-C sized sensor in the Canon lineup, with less digital noise, a higher ISO sensitivity (up to 12800 in H mode) plus a wider dynamic range than previously available. The EOS 7D employs a 14-bit converter to process the output of the CMOS sensor for smooth tonal transitions, natural gradations and striking color fidelity. The EOS 7D's Dual DIGIC 4 Image Processors help to ensure that images are captured, processed and saved with remarkable speed - up to 8.0 frames per second. 107 Full HD Video Capture EOS 7D does not just shoot video clips, it offers the enhanced image quality, smooth frame rates and adaptive exposure compensation necessary in a professional movie making tool. Shooting video with the EOS 7D increases flexibility for the photogra- pher by allowing full use of Canon's EF and EF-S lenses, including wide angle, macro, tilt-shift and fisheye, providing a wealth of depth-of-field and other creative shooting options once reserved only for still photography. By shooting video with a large sensor camera, it's simple to take advantage of the image quality and characteristics intrinsic to SLR photography. Combined with its size, image quality and flexibility, the EOS 7D is an all-in-one image-capturing tool. 111 Professional Level Performance Capable of shooting up to 126 Large/JPEGs with a UDMA CF card at 8.0 fps, the EOS 7D is a perfect camera for Viwefunder display action. The EOS 7D is outfitted with a rugged, rotary magnet shutter, which, aided by the Dual DIGIC 4 Image Processors, ensures instant response and performance on par with most pro- fessional cameras on the market while outpacing every camera in its class. Featuring a revamped 19-point high- precision, all cross-type AF point system with dedicated microprocessors, the AF system helps to ensure the fastest, most accurate AF under a wide variety of shoot- ing conditions. The EOS 7D also has a broad range of ISO settings, up to ISO 12800 in H mode, for finely-detailed dawn-to-dusk shooting. RAW images are recorded at 14 bits so that processed 16-bit TIFF images contain the full range of tonal values. 109 I" 'm taking advantage of the EOS 7D's ability to create high quality HD video footage from my 'still' photography camera. I often conducted video interviews alongside my still photography; I never captured cinema vérité footage simultaneously because of the bulkiness of the camera and the disruption of switching to another medium in the middle of unfolding events. The EOS 7D allows for subtle and seamless capture of vérité footage when the opportunity presents itself. I am just beginning to discover the possibilities." Lauren Greenfield Explorer of Light 2 90