Canon EOS 7D Professional Products 2010 Brochure - Page 20

©2009 Gregory Heisler. All Rights Reserved. Power and Durability in a Small Package CORPORATE/INDUSTRIAL Rethought Button and Control Layout The EOS 7D raises the ergonomics bar with refined curves, changes in the placement of buttons and ele- Power switch gant materials that make shooting both intuitive and fun. The EOS 7D's power switch, now located on the upper left of the camera, is separate from the Quick Control Dial switch. A new dedicated button switches on the Quick Control screen, a JPEG/ RAW button makes for quick switches in image quality settings, and the Live View/Movie mode lever starts, stops and switches between Movie and Live View modes. The new Custom Control screen even allows the photographer to remap and rearrange the functions of most of the EOS 7D's buttons to customize the camera's features and precisely match their specific shooting style. Combined with an entirely new coating, plus recessed controls, the EOS 7D is faster and easier to use than anything that came before it. 112 Built for the Elements Canon's decades of camera-making experience mean nothing less than realworld performance and durability that is second to none. The EOS 7D is con- Shutter unit structed of the highest quality materials, to exacting standards, to ensure unfettered performance at all times. For example, the shutter can shoot at speeds up to 1/8000 sec for up to 150,000 cycles; the chassis is built of lightweight and rigid magnesium, and the camera's seals are made to resist water and dust. This ensures the EOS 7D will be ready for anything and will remain comfortable in the hand even after a full day of use. With the optional Battery Grip BG-E7 nearly doubles the battery life of the EOS 7D, while offering advanced operability and seamless integration with the camera's design. Designed to accommodate one or two LP-E6 batteries, or AA batteries with battery magazine BGM-E6, the BG-E7 increases flexibility on the go. With a vertical shutter release button, plus AE lock and Multi-Function button, it makes vertical shooting a breeze. Made with the same grip coating and dust resistance as that on the EOS 7D's body, the BG-E7 is the perfect accessory for the EOS 7D. 110 112 High-resolution 3.0-inch Clear View II LCD Monitor The EOS 7D features a brilliant 3.0-inch LCD LCD monitor anti-glare construction Ambient light Reflected light Reinforced glass Ambient light Reflected Anti-reflection light coat Resin panel monitor with approximately Optical elastic resin Layer of air LCD panel 920,000 dots for high-resolu- LCD panel Clear View LCD Monitor Clear View II LCD Monitor tion image and information display. It provides 100% image area coverage and a wide viewing angle of 160° (vertically and horizontally) with superior brightness to ensure excellent viewing ability even in bright outdoor conditions. A specially engineered optical elastic resin filling the gap between the LCD panel and the outer rDeuisnt fDoerlectee dFungcltaiosns. Ipmraogtees cStimivuelatceodv. er reduces internal reflec- tions, ensuring superior display visibility and clarity. T" his little camera feels GREAT! The EOS 7D feels incredibly tight, compact and solid. My hands just naturally wrap around it, and the controls fall right where they should. It makes me want to shoot. Streetshooting. Casual candids. Things I normally wouldn't be drawn to. And my favorite thing is the lens conversion factor. It transforms my favorite lens, the incomparable 85mm/1.2, into an exquisite 135/1.2!" Gregory Heisler Explorer of Light 104 31034