Canon EOS 7D Professional Products 2010 Brochure - Page 18

©2009 Stephen Eastwood. All Rights Reserved. BEAUTY Beauty in the Details Camera: EOS-1D Mark III Lens: EF 70-200mm f/2.8L IS USM ©2008 Arthur Morris All Rights Reserved 18.0 Megapixel CMOS Sensor and Dual DIGIC 4 Image Processors The EOS 7D features a powerful, Canon designed, 18.0 Megapixel CMOS sensor that incorporates a number of significant refinements to enhance image capture. Thanks to advanced, in-house semiconductor manufacturing, the EOS 7D's sensor has more pixels than any other APS-C sized sensor in the Canon lineup, less digital noise, a higher ISO sensitivity (up to 12800 in H mode) plus a wider dynamic range. The EOS 7D employs a 14-bit converter to process the output of the CMOS sensor for smooth tonal transitions, natural gradations and striking color fidelity. The EOS 7D's Dual DIGIC 4 Image Processors help to ensure that images are captured, processed and saved with remarkable speed - up to 8 frames per second for approximately 126 consecutive Large/JPEGs and approximately 15 consecutive RAWs with a UDMA CF card. 107 Extraordinary ISO Range The low-noise performance of the CMOS sensor combined with the noise reduction capabilities of the Dual DIGIC 4 Image Processors allows the EOS 7D to have an exceptional ISO range: 100-6400 in standard mode, 50-12800 in extended range mode. This provides the photographer with many more shooting options in a wide range of real-world shooting situations - in particular, available-light shooting capabilities never before available with APS-C sensor size EOS SLRs. While the higher end of the camera's ISO range is important for low-light shooting, performance at the low end of the ISO scale is just as important: A lower ISO setting is useful when shooting brightly lit scenes with fast lenses. 108 Metering System The EOS 7D features a new technology from Canon, the iFCL (intelligent Focus Color Luminance) Metering System with a 63 zone dual-layer metering sensor to compliment the 19-point all cross-type AF system. This new system delivers an entirely new level of metering accuracy with an Metering zones ideal balance of foreground and background information and natural color rendition no matter the composition. 110 Advanced 14-bit A/D Conversion Whereas many digital cameras use 12-bit A/D converters, the EOS 7D employs superb 14-bit per channel converters to process the output of the imaging sensor. This means there are 16,384 distinct brightness steps from the darkest to brightest tone (vs. 4,096 previously) for smoother tonal transitions and more natural gradations. RAW images are recorded at the full 14 bits, and once processed will preserve the entire range of tones when opened in Photoshop's 16-bit color space. 108 T" he improved dynamic range of the EOS 7D, combined with the increased resolution, allows me more freedom to capture images with more varied and complex light, and maintain both highlight and shadow detail. The 18.0 Megapixels allow for an amazing amount of detail and ability to crop to fit the various layouts that come up going from ad page to billboard to bus signs." Stephen Eastwood Explorer of Light 100 31030