Canon EOS 7D Professional Products 2010 Brochure - Page 15

Advanced Photography, in A Whole New Light

Page 15 highlights

©2009 Michele Celentano. All Rights Reserved. Advanced Photography in A Whole New Light WEDDING/PORTRAIT AF points display Hide all Grid display Spot metering display Dual Axis Electronic Level display AI Servo AF tracking display New Viewfinder, Intelligent New fast, accurate and responsive AF performance under the Perspective widest variety of conditions. Focus tracking is on par with The EOS 7D features a bright, clear, completely the EOS-1D/1Ds series, and includes single point AF, a new redesigned viewfinder that offers approximately 100% Spot AF mode, and AF point expansion where AF points coverage, 1x magnification, a glass pentaprism, a 29.4° surrounding the one chosen can assist. The EOS 7D can angle of view and user-controlled dioptric adjustment. It register original AF point "Home Positions" and represent also features the new Intelligent Viewfinder, which super- them automatically in both horizontal and vertical shooting imposes important shooting tools, like a grid display or the positions. The EOS 7D also has an all-new Zone AF system, new Dual Axis Electronic Level, within the viewfinder. 109 wherein one of five distinct focus zones can be chosen, par- ticularly useful for off-center subjects. ONE-SHOT AF mode is Advanced 19-point AF System ideal for static subjects - the camera rapidly selects the Canon EOS SLR cameras have consistently fea- optimum focusing point, and the subject is instantly brought tured cutting-edge AF technologies; the EOS 7D takes them into focus. AI SERVO II AF mode is excellent for moving sub- a step further. The EOS 7D uses a brand new 19-point AF jects; it precisely tracks subject movement across the wide all cross-type system providing tremendous AF coverage AF coverage area, automatically shifting the active focusing and phenomenal control over focusing point selection. point as required. AI FOCUS AF mode, which automatically Any of the 19 high-precision, cross-type AF points can be switches between One Shot and AI Servo AF modes based selected automatically or manually. High-speed microcom- on subject movement, is ideal for stop-and-go subjects. In puters in the EOS 7D use advanced algorithms that ensure addition, Canon Light Source detection AF automatically compensates the focus by taking into account Fundamentals of cross-type AF Secondary image-forming lens AF sensor artificial lighting. The new AF algorithms used for tracking performance in the EOS 7D camera are so responsive that AI Servo II AF can even be used Lens when shooting with EF and EF-S Macro lenses at Focal plane Horizontal-line detection sensor high magnification to help ensure that unpredictable moving subjects, like a flower in a breeze, retain Vertical-line detection sensor sharp focus. No matter what mode chosen, the EOS 7D's autofocus is fast, reliable and versatile. Subject And with Canon's Intelligent Viewfinder technology, chosen AF points can be displayed or hidden easily in the Intelligent Viewfinder. 109 I" have never seen sharper images from fast-moving sports. The new and improved AF system is easier to use, which makes photographing running children or sports faster. Having the choice of two registered AF points for vertical and horizontal shooting is a great bonus. I am always amazed, at the new functions that make shooting with my EOS 7D camera faster, easier and better. It delivers." Michele Celentano Explorer of Light 94

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Advanced Photography
in A Whole New Light
94
I
have never seen
sharper images from
fast-moving sports. The
new and improved AF
system is easier to use,
which
makes pho-
tographing
running
children or
sports faster. Having
the choice of two regis-
tered AF points for
vertical and horizontal
shooting is a great
bonus. I am always
amazed, at the new
functions that make
shooting with my
EOS 7D camera faster,
easier and better. It
delivers.”
Michele
Celentano
Explorer of Light
New Viewfinder, Intelligent New
Perspective
The EOS 7D features a bright, clear, completely
redesigned viewfinder that offers approximately 100%
coverage, 1x magnification, a glass pentaprism, a 29.4°
angle of view and user-controlled dioptric adjustment. It
also features the new Intelligent Viewfinder, which super-
imposes important shooting tools, like a grid display or the
new Dual Axis Electronic Level, within the viewfinder.
Advanced 19-point AF System
Canon EOS SLR cameras have consistently fea-
tured cutting-edge AF technologies; the EOS 7D takes them
a step further. The EOS 7D uses a brand new 19-point AF
all cross-type system providing tremendous AF coverage
and phenomenal control over focusing point selection.
Any of the 19 high-precision, cross-type AF points can be
selected automatically or manually. High-speed microcom-
puters in the EOS 7D use advanced algorithms that ensure
fast, accurate and responsive AF performance under the
widest variety of conditions. Focus tracking is on par with
the EOS-1D/1Ds series, and includes single point AF, a new
Spot AF mode, and AF point expansion where AF points
surrounding the one chosen can assist. The EOS 7D can
register original AF point “Home Positions” and represent
them automatically in both horizontal and vertical shooting
positions. The EOS 7D also has an all-new Zone AF system,
wherein one of five distinct focus zones can be chosen, par-
ticularly useful for off-center subjects. ONE-SHOT AF mode is
ideal for static subjects — the camera rapidly selects the
optimum focusing point, and the subject is instantly brought
into focus. AI SERVO II AF mode is excellent for moving sub-
jects; it precisely tracks subject movement across the wide
AF coverage area, automatically shifting the active focusing
point as required. AI FOCUS AF mode, which automatically
switches between One Shot and AI Servo AF modes based
on subject movement, is ideal for stop-and-go subjects. In
addition, Canon Light Source detection AF automatically
compensates the focus by taking into account
artificial lighting. The new AF algorithms used for
tracking performance in the EOS 7D camera are so
responsive that AI Servo II AF can even be used
when shooting with EF and EF-S Macro lenses at
high magnification to help ensure that unpredictable
moving subjects, like a flower in a breeze, retain
sharp focus. No matter what mode chosen, the
EOS 7D’s autofocus is fast, reliable and versatile.
And with Canon’s Intelligent Viewfinder technology,
chosen AF points can be displayed or hidden easily
in the Intelligent Viewfinder.
WEDDING/POR
TRAIT
Hide all
Spot metering display
AI Servo AF tracking display
Grid display
Dual Axis Electronic Level display
AF points display
Fundamentals of cross-type AF
109
109
Subject
Lens
Secondary image-forming lens
AF sensor
Vertical-line
detection sensor
Horizontal-line
detection sensor
Focal plane
©2009 Michele Celentano. All Rights Reserved.