Canon EOS 7D Professional Products 2010 Brochure - Page 16

Setting DOCUMENTARY the Perfect Mood Camera: EOS-1D Mark III Lens: EF 70-200mm f/2.8L IS USM ©©22000098JAarmtheusrLMonogrrleisy. All Rights Reserved. Creative Possibilities with EF Lenses With the introduction of Canon EOS digital SLRs capable of HD video capture, professional photographers, videographers and cinematographers have an important new tool. They have discovered not only convenience, but also the very special qualities of Canon EOS HD Video. Shooting video with a large sensor camera takes advantage of the image quality and characteristics intrinsic to SLR photography. The EOS 7D increases flexibility for the photographer by allowing full use of Canon's EF and EF-S lenses, including wide angle, macro, tilt-shift and fish-eye, providing creative options once reserved for stills. Canon EF Lenses Sophisticated Exposure Control When shooting HD video, including Full HD video, the EOS 7D employs Center-Weighted average metering for stable exposure. The Program AE mode automatically sets shutter speed (from 1/30 to 1/125 second), lens aperture and ISO speed. ISO is set to 100 for basic operation but, the full range up to 6400 (up to 12800 with ISO expansion) is available for low-light video shooting. As with still shooting, AE lock is available for video. Exposure compensation is available in the range of up to ±3 stops for movie shooting in 1/3- or 1/2- stop increments. Full manual exposure control can also be used. ISO speed can be set automatically or manually between 100 and 6400. Shutter speed can be manually set up to 1/4000 second. Minimum shutter speed is 1/30 sec. when shooting at 24/25/30 fps and 1/60 sec. at 50/60 fps. Available aperture settings are specific to the lens used. 108 Full HD Video Capture The EOS 7D sets new standards for image quality and professional versatility. It supports a wide range of frame rates and video formats, enabling photographers to tailor their raw footage to specific needs and markets. 111 Advanced Shooting Capabilities The EOS 7D provides numerous image control and enhancement features to help ensure the highest quality. All of the white balance settings available for still shooting can be used in video mode. Similarly, all saved Picture Styles are available for video shooting, including any created or modified using Canon Picture Style Editor software. Both the Highlight Tone Priority and Auto Lighting Optimizer features can be used while shooting video. A still photo can be captured and saved separately during video shooting by pressing the shutter release button. The still image will be saved in the same file format as for normal still shooting. Video shooting will be interrupted - about one second of the sDtuisltlDimeleategFeunwctilolnb. IemaignesseSrimteudlataedt.the point of capture - but automatically resumes. 111 T" he 24p capability of the camera is game-changing for me. I worked with the Canon EOS 7D on a documentary shoot in India, and there were immediate advantages. Working in 24p 1080 mode, we filmed in a poor neighborhood that experienced frequent power cuts. Because of its low-light capability, we still filmed beautiful footage just using reflected daylight coming from outdoors - even if the lights went out. The video image quality of the EOS 7D is excellent." James Longley 96 3936