1996 Lincoln Continental Owner's Manual - Page 5

Introductory Information Ford's Commitment to You At Ford Motor Company, excellence is the continuous commitment to achieve the best result possible. It is dedication to learning what you want, determination to develop the right concept, and execution of that concept with care, precision, and attention to detail. In short, excellence means being the standard by which others are judged. Continuous improvement is essential to our success. We must strive for excellence in everything we do: in our products - in their safety and value - and in our services, our human relations, our competitiveness, and our profitability. Employee involvement is our way of life. We are a team. We must treat one another with trust and respect. Dealers and suppliers are our partners. We must maintain mutually beneficial relationships with dealers, suppliers, and our other business associates. Integrity is never compromised. Our conduct worldwide must be pursued in a manner that is socially responsible and commands respect for its integrity and for its positive contributions to society Our Guiding Principles Quality comes first. For your satisfaction, the quality of our products and services must be our number one priority. You are the focus of everything we do. Our work must be done with you in mind, providing better products and services than our competition. 1