Dell PowerConnect W Clearpass 100 Software Advertising Services Deployment Gui
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- Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 1
Advertising Services Deployment Guide Revision 1.3 24 September 2010 United States of America +1 (888) 590-0882 Europe, Middle East & Asia +34 91 766 57 22 Australia & Pacific +61 2 8669 1140 http://www.amigopod.com Copyright © 2010 amigopod. All rights reserved. - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 2
Services Version 1.3 THE PRODUCT FEATURES AND INFORMATION DESCRIBED IN THIS MANUAL ARE SUBJECT TO CHANGE WITHOUT NOTICE. WHILE THE STATEMENTS, DIAGRAMS, CONFIGURATION RECOMMENDATIONS, DEPLOYMENT EXAMPLES, REFERENCE MATERIAL AND OTHER INFORMATION PROVIDED IN THIS MANUAL USING THE SOFTWARE, INCLUDING - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 3
Table of Contents 1 Advertising Services Overview 6 1.1 About this manual ...7 1.1.1 Document conventions 7 1.1.2 Document overview 8 1.2 Other resources ...8 2 Example Deployment of Advertising Services 10 3 Advertising Deployment Workflow - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 4
Advertising Services Version 1.3 4.4 Promotions ...90 4.4.1 Promotion List...90 4.4.2 Promotion Editor 92 4.5 Materials...105 4.5.1 Materials List ...105 4.5.2 Material Editor 107 4.6 Reports...117 4.6.1 Reports List ...117 4.6.2 - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 5
1.3 Table of Tables Table 1: Comparison of Advertising Services Editions 7 Table 2: Example Advertising Groups (defined by ACME 10 Table 3: Example Retailers and Priority Demographics 11 Table 4: Example Shoppers 11 Table 5: Example Custom Fields 14 - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 6
they: Register or login using a web-browser, Receive a registration receipt via email, or Receive a registration receipt via SMS. Advertising Services is able to deliver advertisements using a number of different formats, including: Images YouTube videos Text (Web / SMS) Flash Raw - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 7
amigopod system, on which advertising is supported and allowed. These pages include login, registration, receipt and self-service pages, as well as email and this manual This deployment manual is intended for system administrators and the persons installing and configuring Advertising Services on - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 8
on how to install and configure an amigopod for visitor management. To access the amigopod Deployment Guide, navigate to the support services documentation page (Support Services » Documentation) on your amigopod. From there you may browse, search or download (in PDF format) the document. 8 - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 9
, Trendnet, Xirrus and others. Please contact your sales representative, or amigopod support staff at [email protected], for a copy of the relevant integration guide. Getting Started Interactive Tutorial: The Advertising Services plugin has an interactive tutorial that will lead you, step by step - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 10
scenario. The next section (§3) will provide detailed instructions on how to configure Advertising Services to implement this example scenario. The ACME Company manages Using the free WiFi network, ACME is able to provide retailers with a new service: demographic advertising. The service that ACME - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 11
Version 1.3 A sample of three retailers using the advertising service (see Table 3 below) shows (i) a fashion retailer who focuses on the under 30 female demographic, (ii) a will now use this example scenario to illustrate a common workflow that is used when deploying advertising services. 11 - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 12
commonly used in the deployment of advertising services: 1. Configure guest access - the first step in the process is to configure the system to support guest access. To complete this step, you will need to follow the instructions in the relevant integration guide for you network and in the amigopod - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 13
Guide for general deployment and reference purposes. The guide is available through your amigopod as online documentation or as a download (Support Services the system to better choose advertisements for them. This section will instruct you on how to customize the Guest SelfRegistration form so that - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 14
Advertising Services Version 1.3 Table 5: Example Custom Fields Name Allowed Responses gender a gender field (radio buttons) IMPORTANT This is an example only. You may follow these instructions if you wish to gather gender demographic information. Otherwise, you can simply read this section to - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 15
Advertising Services Version 1.3 4. Select the Field Type dropdown and choose the String option. 5. Enter the following text into the Description field: Gender of the user. Apply the - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 16
Advertising Services Version 1.3 Apply the following settings to the Default Form Display Settings section: 13. Select the User Interface dropdown and choose the Radio buttons option. 14. - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 17
Advertising Services Version 1.3 Apply the following settings to the Form Validation Settings section: 24. Ensure that the Field Required checkbox, Field value must be supplied, is ticked. - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 18
Advertising Services And then to save the field: Version 1.3 32. Review your settings Creating an age group field (dropdown) IMPORTANT This is an example only. You may follow these instructions if you wish to gather gender demographic information. Otherwise, you can simply read this section to gain - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 19
Advertising Services Version 1.3 Apply the following settings to the Default View Display Settings section: 6. Select the Content Type dropdown and choose the Sortable text option. 7. Enter a Column - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 20
Advertising Services Version 1.3 Apply the following settings to the Default Form Display Settings section: 13. Select the User Interface dropdown and choose the Drop-down list option. - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 21
Advertising Services Version 1.3 22. Leave the Collapse checkbox, Hide when no options are selectable, as not ticked. Apply the following settings to the Form Validation Settings section: - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 22
Advertising Services And then to save the field: Version 1.3 31. Review your settings a personal interests field (checklist) IMPORTANT This is an example only. You may follow these instructions if you wish to gather gender demographic information. Otherwise, you can simply read this section to - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 23
Advertising Services Version 1.3 Apply the following settings to the Default View Display Settings section: 6. Select the Content Type dropdown and choose the Sortable text option. 7. Enter a Column - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 24
Advertising Services Version 1.3 Apply the following settings to the Default Form Display Settings section: 13. Select the User Interface dropdown and choose the Checklist option. 14. Enter a - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 25
Advertising Services Version 1.3 music|Music reading|Reading technology|Technology 21. Select the Sort field and choose the No sorting option. 22. Leave the Collapse checkbox, Hide when - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 26
Advertising Services Version 1.3 Apply the following settings to the Advanced Properties section: 28. Change the Advanced checkbox, Show advanced properties, to be ticked. 29. Select the Conversion - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 27
Advertising Services Version 1.3 36. Leave the Force Value checkbox, Always use initial value on form submit, as not ticked. 37. Leave the Enable If field empty. 38. - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 28
Form tab 3.2.5 Double check your intelligent delivery labels IMPORTANT Intelligent delivery features are only available in the full edition of Advertising Services. Ignore these instructions if you are using the lite edition. Now that a number of custom fields have been created, the system will be - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 29
Advertising Services Version 1.3 3.3 3.3.1 You may also wish to refer to the amigopod Deployment Guide (§1.2). General advertising Specify where on the pages advertising will be shown. Again, the instructions in this section make reference to the ACME shopping centers example given in - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 30
advertising package; namely, Catwalk Fashion and Gold Wire Audio. To create the gold package promotion: 1. Navigate to the promotions list (Advertising Services » Promotions). 2. Click the Create new advertising promotion located above the promotions list; the promotion editor will be shown. 30 - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 31
Advertising Services Version 1.3 Apply the following settings to the General Properties section: 3. Enter the Name from the retailers who are currently subscribed to the Gold Advertising Package Service. 8. Leave the Labels field empty. 9. Select the Type dropdown and choose: Labelled content 31 - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 32
Advertising Services Apply the following settings to the Labelled Content section: Version 1.3 10. Select the Content Type dropdown and choose: Materials only 11. Select the Inclusion Mode - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 33
of that promotion. To create the platinum package promotion from a copy of the gold package promotion: 1. Navigate to the promotions list (Advertising Services » Promotions). 2. Click on the row containing the Gold Package Promotion; an action row will be shown containing a list of action links - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 34
Advertising Services Apply the following changes to the Labelled Content section: Version 1.3 6. Enter the following text into the Inclusive Labels field fields we created earlier (§3.2). To create the top-level promotion: 1. Navigate to the promotions list (Advertising Services » Promotions). 34 - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 35
Advertising Services Version 1.3 2. Click the Create new advertising promotion located above the promotions list; the promotion editor will be shown. Apply the following settings to the General - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 36
Advertising Services Version 1.3 11. Select the Content column dropdown and choose the Platinum Package Promotion option. 12. Enter the following text into the Weighting column field: 2.0 13. - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 37
Advertising Services Version 1.3 c. Select the Requirement Level column dropdown and choose the 50% (Often) option. 19. Use the age_group demographic information for intelligent delivery: a. In the Requirement - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 38
campaigns are active or are unable to provide enough advertisements. To create the default campaign: 1. Navigate to the campaigns list (Advertising Services » Campaigns). 2. Click the Create new advertising campaign located above the campaigns list; the campaign editor will be shown. Apply the - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 39
the Top-Level Promotion option. 12. Select the With receipt dropdown and choose the Top-Level Promotion option. 13. Select the With self-service dropdown and choose the Top-Level Promotion option. 14. Select the After login dropdown and choose the Top-Level Promotion option. Apply the following - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 40
; the campaign will be created and you will be directed back to the campaigns list. Enable the Built-in Spaces By default, the Advertising Services plugin will install a number of built-in advertising spaces. These built-in spaces, however, are initially disabled. You will have to enable some of - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 41
the following sections are based on the fictional Catwalk Fashion retailer described in the advertising services deployment example (§2), and as such, they are provided only as examples. You may follow these instructions if you wish, or you can simply read them to gain a greater understanding of the - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 42
Advertising Services Version 1.3 NOTE Refer to section 4.5.2 below for further details regarding create an image advertisement: 1. Navigate to the advertising materials list (Advertising Services » Materials). 2. Click the Create new advertising material link; the material editor will be shown - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 43
Advertising Services Version 1.3 Apply the following settings to the General Properties section: 3. Enter the Name for the material: Catwalk Fashion - 20% Off Sale - Image (300x100) 4. Ensure that - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 44
Advertising Services Apply the following settings to the Web Content section: Version 1.3 10. Select the Format dropdown and choose the Image advertisement option. 11. Enter a Hyperlink of: - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 45
4.5.2 below for further details regarding advertising materials. To create a text advertisement: 1. Navigate to the advertising materials list (Advertising Services » Materials). 2. Click the Create new advertising material link; the material editor will be shown. Apply the following settings to - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 46
Advertising Services Version 1.3 4. Ensure that the Enabled field checkbox, Use this material, is ticked. 5. Leave the Start Date field empty. 6. Leave the End Date field empty. 7. Enter - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 47
the iPhone). Refer to section 4.5.2 below for further details regarding advertising materials. To create a text advertisement: 1. Navigate to the advertising materials list (Advertising Services » Materials). 2. Click the Create new advertising material link; the material editor will be shown. 47 - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 48
Advertising Services Version 1.3 Apply the following settings to the General Properties section: 3. Enter the Name for the material: Catwalk Fashion - 20% Off Sale - Video (Large) 4. Ensure that - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 49
Advertising Services Apply the following settings to the Web Content section: Version 1.3 10. Select the Format dropdown and choose the YouTube video advertisement option. 11. Enter a Video - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 50
is no wider than 300 pixels. To create a small screen version of the YouTube video advertisement: 1. Navigate to the advertising materials list (Advertising Services » Materials). 2. Click on the row for the Catwalk Fashion - 20% Off Sale - Video (Large) material; an action row will be shown - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 51
Advertising Services Apply the following settings to the Web Content section: Version 1.3 5. Change the Width to: 300 6. Change the Height to: 240 And finally: 3.4.4 7. Review your settings - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 52
). NOTE Refer to section 4.5.2 below for further details about advertising materials. To create a SMS text advertisement: 1. Navigate to the advertising materials list (Advertising Services » Materials). 2. Click the Create new advertising material link; the material editor will be shown. 52 - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 53
Advertising Services Version 1.3 Apply the following settings to the General Properties section: 3. Enter the Name for the material: Catwalk Fashion - 20% Off Sale - SMS 4. Ensure that the - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 54
facing pages, such as the guest self-registration page. To verify that advertisements are being delivered: 1. Navigate to the pages list (Advertising Services » Pages). 2. Select the Guest Self-Registration page from the list; an action row will be shown. 3. Click the Launch link; a new browser - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 55
that the user must watch, or must explicitly skip, can cause the user to become frustrated and dissatisfied with the service - even if it is free. The following sections will show you how to achieve these goals. 3.5.1 Separating image & Flash advertisements from text advertisements IMPORTANT You - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 56
images and text. We now only need to remove text advertising materials from the built-in space: 10. Navigate to the advertising spaces list (Advertising Services » Spaces). 11. Select the Page Right (built-in) space from the list; an action row will be shown. 12. Click the Edit link; the space - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 57
to just one or two key stages of the process, you can significantly improve the user's experience and their positive perception of the service. Even if the service is free, this is still an important consideration to make. In the example given here, you will disable the delivery of video on all - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 58
Advertising Services Version 1.3 Now you need to override this top-level setting for just the pages that you do want video to be delivered to, which for - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 59
). Finally, you can specify for each page (or group of pages), which campaigns and spaces can be presented (full edition only). The Advertising Services plugin also provides simplified reporting with which you can analyze various metrics of your system, access the data that it gathers, and look at - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 60
» Pages) provides a list of the current page groups provided by the system that support advertising. Pages are not created or deleted via Advertising Services; they are only configured with regards to the delivery of advertising. 4.1.1.1 Page list entries Each of the items in the page list - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 61
Advertising Services Version 1.3 4.1.1.3 Viewing a page that supports advertising To view the main page of a group of pages: 1. Select the relevant page from the list; an action row will be shown. 2. Click the - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 62
Advertising Services Version 1.3 o Guest Self-Registration (Receipt Download) - the child page for a downloaded receipt. o Guest Self-Registration (Receipt E-mail) - the child page for an email receipt. o Guest Self-Registration (Login Page) - the child page for the guest self- - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 63
Advertising Services Version 1.3 When expanded, the list of child pages has two links for each child page. Clicking the first link will take you to the editor - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 64
Options section is only available in the full edition of Advertising Services. Ignore this section if you are using the lite edition. may be less than the spaces allowed here. The Allowed Spaces Policy supports the following options: Table 8: Options for the Allowed Spaces Policy field Option - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 65
Advertising Services Version 1.3 Option Use parent spaces, but also allow advertising in... Description This option is only provided for the child pages, not for the page group. - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 66
Advertising Services Version 1.3 Denied Spaces Policy: Select whether or not to deny advertising in any spaces. NOTE The Denied Spaces Policy is applied after the Allowed Spaces Policy field is processed. The Denied Spaces Policy supports the following options: Table 9: Options for the Denied - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 67
so that another space can be denied 4.1.2.3 Campaign Options IMPORTANT The Campaign Options section is only available in the full edition of Advertising Services. Ignore this section if you are using the lite edition. The Campaign Options section has a number of fields that allow you to configure - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 68
Advertising Services Version 1.3 The Allowed Campaigns Policy supports the following options: Table 10: Options for the Allowed Campaign Policy field Option Description Use default setting (Allow advertising from all campaigns) This option is - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 69
Advertising Services Version 1.3 To add an allowed campaign to an empty list, click the Policy is applied after the Allowed Campaigns Policy field is processed. The Denied Campaigns Policy supports the following options: Table 11: Options for the Denied Campaign Policy field Option No change - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 70
Advertising Services Version 1.3 NOTE This field is shown or hidden based on the option you select for the Denied Campaigns Policy field. Any advertising campaign listed here - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 71
space. There are two kinds of advertising spaces: built-in and custom. The built-in advertising spaces are created automatically by the Advertising Services plugin; they can be edited (with certain restrictions), but they cannot be deleted. You may also create, edit and delete your own custom - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 72
, you do not have to delete it, you can simply disable it. To disable an advertising space: 1. Navigate to the advertising spaces list (Advertising Services » Spaces). 2. Select the relevant space from the list; an action row will be shown. 3. Click the Disable link; the space will be disabled - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 73
as necessary is often the simplest way to achieve such an objective. To copy an advertising space: 1. Navigate to the advertising spaces list (Advertising Services » Spaces). 2. Select the relevant space from the list; an action row will be shown. 3. Click the Copy link; the space editor will be - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 74
Advertising Services Version 1.3 page. Spaces have geometry constraints that control the allowed size of advertisements and material constraints that control the types of advertisements allowed. 4.2.2.1 General Properties - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 75
Advertising Services Description: Version 1.3 Additional notes to associate with the page advertisements will be delivered. The Location field supports the following options: Table 12: Options for the Location field Option None - for manually positioned spaces Page Top - above content Page Left - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 76
Advertising Services Version 1.3 Option Page Interstitial - briefly replaces content SMS Top - above content 839px; top:92px; width:320px; margin:20px 0 0 20px;"} See the amigopod Deployment Guide for more information about Smarty Templates. See section 4.2.3 below for details on the nwa_adspace - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 77
Advertising Services Version 1.3 4.2.2.2 that are appropriate for the selected screen type. The Screen Types field supports the following options: Table 13: Options for the Screen Types field we are unable to test every possible device, and so do not claim detection to be correct for all - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 78
Advertising Services Minimum Width: Version 1.3 Specify an optional minimum width (in pixels) for advertising materials shown in this space. If an advertisement has a size (e.g. an image, Flash - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 79
Advertising Services Version 1.3 Leave the maximum height field empty if you do not want to have a maximum height constraint. BEST PRACTICE Because an advertising space also has - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 80
Advertising Services Version 1.3 one column of width 80, or one column of width 100. 4.2.2.3 Promotional Material Constraints The Promotional Material Constraints section allows you to configure the - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 81
Guide for more information about Smarty Templates and HTML. The nwa_adspace tag can placed into HTML fields that: 1. Support Smarty Template evaluation, and 2. Belong to pages that support advertising. NOTE To see which pages support advertising, navigate to the pages list (Advertising Services - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 82
Advertising Services Version 1.3 Value Use Other Location Description Other - for user defined for the context in which the nwa_adspace tag will be processed. The following values are supported for the media parameter: Table 15: Values for the media parameter Option sms web Description - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 83
web_after_login sms_receipt Description Specify this value to deliver advertising on a receipt page Specify this value to deliver advertising on a guest self-service page Specify this value to deliver advertising on a login message page (post-login page) Specify this value to deliver advertising on - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 84
given in section 4.3.2 below. 4.3.1.3 Edit an advertising campaign To edit an advertising campaign: 1. Navigate to the advertising campaigns list (Advertising Services » Campaigns). 2. Select the relevant campaign from the list; an action row will be shown. 3. Click the Edit link; the campaign - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 85
you do not have to delete it, you can simply disable it. To disable an advertising campaign: 1. Navigate to the advertising campaigns list (Advertising Services » Campaigns). 2. Select the relevant campaign from the list; an action row will be shown. 3. Click the Disable link; the campaign will be - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 86
are to be delivered and at what stages they are to be delivered. Advertising Services supports delivering advertisements at the following stages: With login With registration With receipt With self-service After login With SMS receipt A campaign can be given a name and a description to - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 87
Advertising Services Enabled: Version 1.3 Enables or disables advertising from this campaign. NOTE If an advertising campaign is disabled, it will not provide any advertisements. To enable advertising - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 88
to deliver on the guest self-registration page With receipt - select the promotion to deliver on receipt pages With self-service - select the promotion to deliver on the guest self-service pages After login - select the promotion to deliver on the login message page (post-login page) 88 - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 89
Advertising Services Version 1.3 To deliver advertisements at a given stage from a given promotion, select the relevant promotion from the associated dropdown. You may also select a material from the - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 90
uses labels to match users with more personally relevant advertisements (full edition only). 4.4.1 Promotion List The promotions list (Advertising Services » Promotions) provides a list of the current advertising promotions. Promotions can be created, edited, deleted, enabled, disabled and copied - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 91
are given in section 4.4.2 below. 4.4.1.3 Edit an advertising promotion To edit an advertising promotion: 1. Navigate to the advertising promotions list (Advertising Services » Promotions). 2. Select the relevant promotion from the list; an action row will be shown. 3. Click the Edit link; the - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 92
do not have to delete it, you can simply disable it. To disable an advertising promotion: 1. Navigate to the advertising promotions list (Advertising Services » Promotions). 2. Select the relevant promotion from the list; an action row will be shown. 3. Click the Disable link; the promotion will be - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 93
Advertising Services Version 1.3 Promotions have a name and description, can be enabled and disabled, and have a start and end date. Promotions can also be assigned any number of - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 94
Advertising Services Version 1.3 If you want your promotion to continue providing advertisements indefinitely, . Type: The type of content selection rule to use. The content selection Type supports the following options: Table 17: Options for the Type field Option Fixed content Rotating - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 95
Advertising Services Version 1.3 BEST PRACTICE When creating a promotion that will provide a large number of advertisements with equal weighting, use a labelled promotion and label your materials accordingly. This - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 96
Advertising Services Version 1.3 To add a new content item (promotion or material) when the Content Items list is empty, click the Add content link, and then choose the - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 97
Advertising Services Version 1.3 To add a new content item (promotion or material) when the Content Items list is empty, click the Add content link, then choose the desired - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 98
Advertising Services Version 1.3 4.4.2.5 NOTE Labelled Content The Labelled Content section is only visible if the Type is set to: Labelled content. The Labelled Content section allows you - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 99
Advertising Services Inclusive Labels: Version 1.3 For content (promotions and materials) to be Types field). If the labels of a promotion or material match the Inclusive Labels (taking into account the option selected for the Inclusion Mode field), then the promotion or material will be included - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 100
Advertising Services Version 1.3 If the labels of a promotion or material match the Exclusive Labels field (taking into account the option selected in The Intelligence section is only available in the full edition of Advertising Services. Ignore this section if you are using the lite edition. The - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 101
Advertising Services Version 1.3 To add a new required label when the Requirement Levels list checklists, radio buttons and dropdowns can produce user labels. The Requirement Level column dropdown supports the following options: Table 21: Options for the Requirement Level field Option 0% (Ignore - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 102
Advertising Services Version 1.3 Option 75% (Mostly) 100% (Always) Description Select this option to match the associated labels, on average, 75% of the time. That is, for every 4 - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 103
Advertising Services Version 1.3 With these settings, the balance of advertisements delivered to Sarah all user labels that are not listed in the Requirement Levels field. The Default Level field supports the following options: Table 22: Options for the Default Level field Option 0% (Ignore) 25 - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 104
Advertising Services Option 50% (Often) 75% (Mostly) 100% (Always) Defined Labels: Version 1.3 Description Select this option to match the associated labels, on average, 50% of the time. - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 105
advertisements through a number of different media: A web browser, E-mail, and SMS. 4.5.1 Materials List The materials list (Advertising Services » Materials) provides a list of the current advertising materials. Materials can be created, edited, deleted, enabled, disabled, copied and - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 106
, you do not have to delete it, you can simply disable it. To disable advertising material: 1. Navigate to the advertising materials list (Advertising Services » Materials). 2. Select the relevant material from the list; an action row will be shown. 3. Click the Disable link; the material will be - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 107
to one that you already have, you can simply make a copy. To copy advertising material: 1. Navigate to the advertising materials list (Advertising Services » Materials). 2. Select the relevant material from the list; an action row will be shown. 3. Click the Copy link; the material editor will - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 108
Advertising Services Version 1.3 SMS. Materials can be assigned a name, description, start date, end date and enabled or disabled. The type of an advertising material can be a text, - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 109
Advertising Services End Date: Version 1.3 An optional date after which the material will stop being delivered. To specify an end date, you may either enter a date in - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 110
Advertising Services Version 1.3 The advertising material Type supports the following options: Table an advertisement for a web browser (or a HTML capable email client). Web browser content supports text, image, Flash, HTML and YouTube advertisements. 4.5.2.2 NOTE Web Content The Web Content - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 111
Advertising Services Option Text advertisement YouTube video advertisement Version 1.3 Description Select this option if you want to deliver a simple text advertisement that has a title, body and footer. - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 112
Advertising Services Template Code: Version 1.3 The HTML code to display. Smarty template functions can be used here. Use the Template Code field to enter raw HTML code. - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 113
Advertising Services Version 1.3 Leave this field blank if you do not wish to associate a click-through URL with this advertisement. Image: Select an image that has already - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 114
Advertising Services Version 1.3 If an image that has already been uploaded is selected, the Preview field will show the advertisement. The Preview is updated as you modify - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 115
Advertising Services Preview: Version 1.3 Displays a preview of the advertisement. The Preview is updated may not be able to view a YouTube video. Even though the iPhone does not support Flash, it does support YouTube videos. If you want to deliver YouTube advertisements, you need to ensure that - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 116
Advertising Services Preview: Version 1.3 Displays a preview of the advertisement. The Preview is updated as you modify the properties of the advertisement. 4.5.2.8 NOTE SMS Material The SMS Content - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 117
the materials list. Click the Save and Reload button to save your advertising material and reload the material editor. 4.6 Reports The Advertising Services plugin provides simplified reporting with which you can analyze various metrics of your system, access the data that it gathers, and look at - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 118
Advertising Services Version 1.3 The Report Type field supports the following options: Table 25: Options for the Report Type field Option Chart Table Description Select this option if you want to generate a chart report. - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 119
Advertising Services Version 1.3 Move up - position the row higher in the list; the topmost property an alternative statistic (or none to output the raw values). The Statistic column dropdown supports the following options: Table 26: Options for the Statistic field Option (none) Count - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 120
Advertising Services Version 1.3 NOTE If your report contains some properties for which a statistic will be calculated, then the population for each statistic will determined by grouping the - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 121
Advertising Services Version 1.3 The Primary Statistic field supports the following options: Table 27: Options for the Primary Statistic field Option (default) Count Sum Average Maximum Minimum Description Select this option to have the - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 122
Advertising Services Version 1.3 4.6.2.5 Filter Options The Filter Options section allows you refine the data used in the report. Filter: Add and edit a list of filters to refine - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 123
Advertising Services Version 1.3 To edit an existing filter: 1. Click the filter; an action row will be shown. 2. Click the Edit link; a filter editor will be shown. 3. Make - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 124
Advertising Services Version 1.3 NOTE The updated filter settings will be applied to the chart when you next click the Preview Report button. 4.6.2.6 Report Preview When you are satisfied that you have the correct settings, click the Preview Report button. 124 - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 125
system administrator. The scope of this document covers the deployment of Advertising Services. As such, details regarding the customization of guest self-registration forms Self-Registration forms, refer to the amigopod Deployment Guide (§1.2). 5.1 Demographic & non-demographic user information - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 126
Advertising Services Version 1.3 Mobile phone number - there are many millions of valid mobile possible response for an age group question. Using the definition of an age_group field covered in this manual (§3.2.2) there are only 7 valid responses. A person who selects one of the 7 responses can - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 127
important user information, but they cannot be used to influence the delivery of advertising. 5.3 Reporting on user information The Advertising Services plugin provides a simple reporting interface (§4.6) through which you can access the information that your system has collected. For example - Dell PowerConnect W Clearpass 100 Software | Advertising Services Deployment Gui - Page 128
Advertising Services Version 1.3 NOTE The Tertiary dropdown set to: age_group - Age Group By creating charts and tables with different mixes with reference to various user demographics. For further details on how to use the reporting features of Advertising Services, refer to section 4.6. 128
Copyright © 2010 amigopod. All rights reserved.
Advertising Services
Deployment Guide
Revision 1.3
24 September 2010
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