Dell PowerConnect W Clearpass 100 Software Advertising Services Deployment Gui - Page 55

Fine-tuning delivery

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Advertising Services Version 1.3 NOTE campaign includes the correct promotions which in turn include the correct materials. Refer to the advertising services reference section (§4) for more details regarding configuration. 3.5 Fine-tuning delivery At this stage in your deployment you have everything necessary for delivering advertisements to the users of your system; you can even prioritize the delivery using the intelligent delivery functionality provided by the promotions (full edition only). There are however, a number of fine-tunings that you may wish to make to the amigopod to improve the user experience in subtle but effective ways: 1. You could use separate advertising spaces for images and text. The regularity of having all images placed above all text advertisements can reduce the sense of clutter. 2. You can reduce overloading the user with videos by only showing them at very specific times, such as only before login. Too many videos that the user must watch, or must explicitly skip, can cause the user to become frustrated and dissatisfied with the service - even if it is free. The following sections will show you how to achieve these goals. 3.5.1 Separating image & Flash advertisements from text advertisements IMPORTANT You need the full edition of Advertising Services to be able to create custom advertising spaces. A simple but effective way to improve the user experience is to create separate advertising spaces for graphical advertisements (images and Flash animations) and textual advertisements. To effectively split the Page Right (built-in) space into two separate spaces, one for graphics and one for text: 1. Navigate to the advertising spaces list (Advertising Services » Spaces). 2. Select the Page Right (built-in) space from the list; an action row will be shown. 3. Click the Copy link; the space editor will be shown. Change the following settings in the General Properties section: 4. Enter a Name of: Page Right (Text Only) 5. Enter a Rank of: 20 55

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Advertising Services
Version 1.3
55
campaign includes the correct promotions which in turn include the correct
materials.
NOTE
Refer to the advertising services reference section (§4) for more details
regarding configuration.
3.5
Fine-tuning delivery
At this stage in your deployment you have everything necessary for delivering
advertisements to the users of your system; you can even prioritize the
delivery using the
intelligent delivery
functionality provided by the
promotions (
full edition
only).
There are however, a number of fine-tunings that you may wish to make to
the amigopod to improve the user experience in subtle but effective ways:
1.
You could use separate advertising spaces for images and text.
The regularity of having all images placed above all text
advertisements can reduce the sense of clutter.
2.
You can reduce overloading the user with videos by only showing
them at very specific times, such as only before login. Too many
videos that the user must watch, or must explicitly skip, can cause
the user to become frustrated and dissatisfied with the service –
even if it is free.
The following sections will show you how to achieve these goals.
3.5.1
Separating image & Flash advertisements from text advertisements
IMPORTANT
You need the
full edition
of Advertising Services to be able to create custom
advertising spaces.
A simple but effective way to improve the user experience is to create
separate advertising spaces for graphical advertisements (images and Flash
animations) and textual advertisements.
To effectively split the
Page Right (built-in)
space into two separate spaces,
one for graphics and one for text:
1.
Navigate to the advertising spaces list (Advertising Services »
Spaces).
2.
Select the
Page Right (built-in)
space from the list; an
action row
will be shown.
3.
Click the
Copy
link; the space editor will be shown.
Change the following settings in the
General Properties
section:
4.
Enter a
Name
of:
Page Right (Text Only)
5.
Enter a
Rank
of:
20