Advertising Services
Version 1.3
5
Table of Tables
Table 1: Comparison of Advertising Services Editions
............................................................
7
Table 2: Example Advertising Groups (defined by ACME)
....................................................
10
Table 3: Example Retailers and Priority Demographics
........................................................
11
Table 4: Example Shoppers
..................................................................................................
11
Table 5: Example Custom Fields
...........................................................................................
14
Table 6: Retailer Advertising Material Labels
........................................................................
30
Table 7: Options for the Advertising Enabled field
.................................................................
63
Table 8: Options for the Allowed Spaces Policy field
............................................................
64
Table 9: Options for the Denied Spaces Policy field
..............................................................
66
Table 10: Options for the Allowed Campaign Policy field
......................................................
68
Table 11: Options for the Denied Campaign Policy field
.......................................................
69
Table 12: Options for the Location field
.................................................................................
75
Table 13: Options for the Screen Types field
........................................................................
77
Table 14: Values for the location parameter
..........................................................................
81
Table 15: Values for the media parameter
............................................................................
82
Table 16: Values for the stage parameter
.............................................................................
82
Table 17: Options for the Type field
.......................................................................................
94
Table 18: Options for the Content Types field
.......................................................................
98
Table 19: Options for the Inclusion Mode field
......................................................................
98
Table 20: Options for the Exclusion Mode field
.....................................................................
99
Table 21: Options for the Requirement Level field
..............................................................
101
Table 22: Options for the Default Level field
........................................................................
103
Table 23: Options for the Type field
.....................................................................................
110
Table 24: Options for the Format field
.................................................................................
110
Table 25: Options for the Report Type field
.........................................................................
118
Table 26: Options for the Statistic field
................................................................................
119
Table 27: Options for the Primary Statistic field
...................................................................
121
Table 28: Example Demographics Groups
..........................................................................
126