Dell PowerConnect W Clearpass 100 Software Advertising Services Deployment Gui - Page 10

Advertising Services Version 1.3 2 Example Deployment of Advertising Services NOTE To better understand some of the capabilities provided by the Advertising Services plugin and how to implement them, we will describe an example deployment scenario. The next section (§3) will provide detailed instructions on how to configure Advertising Services to implement this example scenario. The ACME Company manages a number of large shopping centers. As part of its program to upgrade the services it provides to retailers and customers, it is installing a guest WiFi network. One of the objectives of this network is to provide Internet access for shoppers. ACME will use an amigopod to manage guest access and to deliver advertising to shoppers as they log into the network. The retailers in the ACME shopping centers cover various demographics. Some retailers provide products with broad appeal (e.g. groceries), while others target particular segments of the market (e.g. young women's fashion). ACME will use the amigopod's advertising intelligence technology to provide shoppers with relevant advertising. Using the free WiFi network, ACME is able to provide retailers with a new service: demographic advertising. The service that ACME provides to retailers allows the retailers to deliver video, Flash, image, text and SMS advertisements to shoppers, and if desired, to have their advertisements directed to any of the demographic groups that ACME makes available via the amigopod. Some examples of the groups that retailers can choose for directing their advertisements are included in Table 2 below. Using the amigopod, ACME can easily add more groups as required. Table 2: Example Advertising Groups (defined by ACME) Gender Male Female Age 0 to 19 30 to 39 50 to 59 70+ 20 to 29 40 to 49 60 to 69 Personal Interests Entertainment Fashion Food Homewares Jewelry Music Reading Sport Technology 10