Dell PowerConnect W Clearpass 100 Software Advertising Services Deployment Gui - Page 13

Con guest access, Guest demographics

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Advertising Services Version 1.3 3.1 Configure guest access To support guest access, you will need to configure your amigopod to communicate with your vendor's network equipment (e.g. a Network Access Server). Such an integration exercise is highly dependent upon the devices in your network, and as such is beyond the scope of this document. Amigopod provide a number of integration guides to assist you in configuring an amigopod for interoperability with various vendors, including: Aerohive, Aruba, Bluesocket, Cisco, Colubris, D-Link, HP, Trapeze, Trendnet, Xirrus, and others. Please contact your sales representative, or amigopod support staff at [email protected], for a relevant integration guide. You may also wish to review the amigopod Deployment Guide for general deployment and reference purposes. The guide is available through your amigopod as online documentation or as a download (Support Services » Documentation). 3.2 Guest demographics Assuming that you have basic guest access configured, it is time to modify the Guest Self-Registration forms to gather extra demographic information. This demographic information will then be used by the advertising system to prioritize the selection of advertisements. IMPORTANT For prioritizing the selection of advertisements based on user information, you will need to configure an intelligent promotion (§3.3.4), which requires the full edition of Advertising Services. Remember our example shoppers from section 2 above:  Sarah - female, 20 to 29, fashion and reading  Bradley - male, 30 to 39, sport, music and technology To be able to provide Sarah and Bradley with relevant advertisements, we first need to gather information from them that will help the system to better choose advertisements for them. This section will instruct you on how to customize the Guest SelfRegistration form so that you can gather the relevant information. We will use, as an example, the demographic groups from the ACME example outlined in section 2. We will create the fields listed in Table 5 below. Each field will have a name, a discrete number of allowed responses, a specific type of user interface control, and will result in a discrete number of user labels. IMPORTANT When a user chooses one of the allowed responses, they will be labelled with the associated user label. This user label will be used by an intelligent promotion to match the user to personally relevant advertisements. 13

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Advertising Services
Version 1.3
13
3.1
Configure guest access
To support guest access, you will need to configure your amigopod to
communicate with your vendor’s network equipment (e.g. a Network Access
Server).
Such an integration exercise is highly dependent upon the devices in your
network, and as such is beyond the scope of this document. Amigopod
provide a number of
integration guides
to assist you in configuring an
amigopod for interoperability with various vendors, including: Aerohive,
Aruba, Bluesocket, Cisco, Colubris, D-Link, HP, Trapeze, Trendnet, Xirrus,
and others.
Please contact your sales representative, or amigopod support staff at
, for a relevant integration guide.
You may also wish to review the
amigopod Deployment Guide
for general
deployment and reference purposes. The guide is available through your
amigopod as online documentation or as a download (Support Services »
Documentation).
3.2
Guest demographics
Assuming that you have basic guest access configured, it is time to modify
the
Guest Self-Registration
forms to gather extra demographic information.
This demographic information will then be used by the advertising system to
prioritize the selection of advertisements.
IMPORTANT
For prioritizing the selection of advertisements based on user information, you
will need to configure an
intelligent promotion
(§3.3.4), which requires the
full edition
of Advertising Services.
Remember our example shoppers from section 2 above:
Sarah – female, 20 to 29, fashion and reading
Bradley – male, 30 to 39, sport, music and technology
To be able to provide Sarah and Bradley with relevant advertisements, we
first need to gather information from them that will help the system to better
choose advertisements for them.
This section will instruct you on how to customize the
Guest Self-
Registration
form so that you can gather the relevant information. We will
use, as an example, the demographic groups from the ACME example
outlined in section 2.
We will create the fields listed in Table 5 below. Each field will have a name, a
discrete number of allowed responses, a specific type of user interface
control, and will result in a discrete number of
user labels
.
IMPORTANT
When a user chooses one of the allowed responses, they will be labelled with
the associated
user label
. This
user label
will be used by an
intelligent
promotion
to match the user to personally relevant advertisements.