Dell PowerConnect W Clearpass 100 Software Advertising Services Deployment Gui - Page 11

Advertising Services Version 1.3 A sample of three retailers using the advertising service (see Table 3 below) shows (i) a fashion retailer who focuses on the under 30 female demographic, (ii) a sporting goods retailer targeting the 20 to 40 age group, and (iii) a hi-fi audio retailer catering mostly to males in the 30 to 49 age group. Table 3: Example Retailers and Priority Demographics Retailer Catwalk Fashion Guerrilla Sport Gold Wire Audio Priority Demographics Female, 0 to 19, 20 to 29, Fashion Male, Female, 20 to 29, 30 to 39, Sport Male, 30 to 39, 40 to 49, Music, Technology Using the amigopod, ACME is able to maximize the exposure of each retailer to their priority demographics. For example, a shopper, let's call her Sarah, is a 22 year-old female whose personal interests are fashion and reading. Sarah would receive more advertisements from Catwalk Fashion, than Guerrilla Sport or Gold Wire Audio. Another shopper, let's call him Bradley, is a 34 year-old male whose personal interests are sport, music and technology. Bradley would receive more advertisements from Gold Wire Audio and Guerrilla Sport than from Catwalk Fashion. Table 4: Example Shoppers Shopper Sarah Bradley Demographic Female, 20 to 29, Fashion, Reading Male, 30 to 39, Sport, Music, Technology Advertising Priority 1. Catwalk Fashion 2. Guerrilla Sport 3. Gold Wire Audio 1. Gold Wire Audio 2. Guerilla Sport 3. Catwalk Fashion The following section will now use this example scenario to illustrate a common workflow that is used when deploying advertising services. 11