Dell PowerConnect W Clearpass 100 Software Advertising Services Deployment Gui - Page 29

General advertising configuration

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Advertising Services Version 1.3 3.3 3.3.1 You may also wish to refer to the amigopod Deployment Guide (§1.2). General advertising configuration Now that you are able to gather the desired information from guests, it is time to prepare the general structure of your advertising:  Specify which pages will show advertising.  Specify which the stages of the registration and login process will deliver advertisements.  Specify where on the pages advertising will be shown. Again, the instructions in this section make reference to the ACME shopping centers example given in section 2. Let us assume that ACME gives retailers the opportunity to purchase one of two different advertising packages:  Platinum Package  Gold Package The platinum package is a premium service, and advertisers who have purchased this package will have their advertisements delivered more often than those in the gold package (by a ratio of 2 to 1). Our example retailers have purchased the following packages:  Catwalk Fashion - Gold Package  Guerrilla Sport - Platinum Package  Gold Wire Audio - Gold Package The following sections will show you how to create the promotions and a campaign that will provide this behavior: that platinum package advertisements will have twice the exposure of gold package advertisements. You will also be shown how to enable the built-in advertising spaces into which advertisements will be placed. Decide on Labels for Your Advertisements This example deployment will use labelled content promotions to provide advertising from the various retailers. This will make it easy for you to correctly place advertisements in either the gold package promotion or the platinum package promotion. To achieve this we will need a label for each retailer. Furthermore, we will be using intelligent delivery to prioritize advertisements based on a user's personal information. To achieve this we will need to also to label a retailer's advertising materials according to the priority demographics of the retailer. In this example, therefore, we will use the following labels (see Table 6) for the advertising materials from our retailers. 29

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Advertising Services
Version 1.3
29
You may also wish to refer to the
amigopod Deployment Guide
(§1.2).
3.3
General advertising configuration
Now that you are able to gather the desired information from guests, it is time
to prepare the general structure of your advertising:
Specify which pages will show advertising.
Specify which the stages of the registration and login process will
deliver advertisements.
Specify where on the pages advertising will be shown.
Again, the instructions in this section make reference to the ACME shopping
centers example given in section 2.
Let us assume that ACME gives retailers the opportunity to purchase one of
two different advertising packages:
Platinum Package
Gold Package
The platinum package is a premium service, and advertisers who have
purchased this package will have their advertisements delivered more often
than those in the gold package (by a ratio of 2 to 1). Our example retailers
have purchased the following packages:
Catwalk Fashion – Gold Package
Guerrilla Sport – Platinum Package
Gold Wire Audio – Gold Package
The following sections will show you how to create the
promotions
and a
campaign
that will provide this behavior: that platinum package
advertisements will have twice the exposure of gold package advertisements.
You will also be shown how to enable the built-in advertising
spaces
into
which advertisements will be placed.
3.3.1
Decide on Labels for Your Advertisements
This example deployment will use
labelled content
promotions to provide
advertising from the various retailers. This will make it easy for you to
correctly place advertisements in either the
gold package promotion
or the
platinum package promotion
. To achieve this we will need a
label
for each
retailer.
Furthermore, we will be using
intelligent delivery
to prioritize advertisements
based on a user’s personal information. To achieve this we will need to also
to label a retailer’s advertising materials according to the priority
demographics of the retailer.
In this example, therefore, we will use the following labels (see Table 6) for
the advertising materials from our retailers.