HP Scitex LX600 HP Scitex LX Printer Family - User's guide - Page 20
Handle the substrate, Overview, Applications, Vehicle wrap applications
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3 Handle the substrate Overview Applications For each printing application, some substrate types are more appropriate than others. POP applications ● Banners: Free-hanging, horizontally or vertically. Usually vinyl, but can be fabric. ● Backlit: Usually inside a light box, visible by day and night. ● Posters: Various sizes of flat pictures, usually framed or mounted on a rigid substrate. ● Boards: A rigid substrate with logo, name, directional sign, etc. Long- and short-term usage. ● Windows: Covering all or part of a window for messaging and advertising. Usually exposed to sunlight. ● Floors: Stuck to the floor for directional or promotional purposes. Exposed to extreme rub conditions. ● 3D: Usually laminated. Vehicle wrap applications ● Cars: Self-adhesive vinyl used to cover all or part of a vehicle. Has many uses from simple lettering and shapes to complex graphics. Can also be used for irregular shapes with vinyl cutting. Usually single cars, sometimes fleets. ● Trucks: Covering all or part of a truck for naming or advertising purposes. Can be applied to a rigid surface with self-adhesive vinyl or flexible curtains. Usually done for fleets. ● Trains: Covering single track or full train with self-adhesive vinyl. Window areas covered with perforated substrate to "see through". ● Buses/taxis: Some are fully covered like cars; some fleets have side panels of either adhesive vinyl or framed image boards, made of rigid or flexible substrate. Other applications ● Airport light boxes: Continuously lit from inside the box. Size varies from medium to very large images. Directional and advertising content. ● Bus shelters: Inside light box, visible by day and night. Changed very often (e.g. every week). ● Street signs: Various materials from blue back paper for billboards through light boxes and rigid boards. Some are fixed for medium periods and some changed very often. ● Billboards: Very large boards covered with tiles of images, long viewing distance and low picture resolution but vivid colors. Lately changing from tiles to banners of vinyl or polyethylene. 16 Chapter 3 Handle the substrate ENWW