Lexmark OptraImage Color 1200r User's Guide - Page 72

Guidelines Follow these guidelines when using color: • Less is better when using color. Overusing color can minimize its impact. • Be consistent with your color use to make your message meaningful and easy to understand. For example, use the same color in a document to highlight similar concepts. • Use the brightest color to draw attention to the most important point. • When adding color to a business document, use the color for meaning and clarification, not decoration. • Avoid colors that may offend or confuse your audience. • In a pie chart, fill each slice with a solid color. Draw attention to the most important slice with the brightest color. • When using color on transparencies, use vivid, saturated colors. Use high contrast colors to attract attention to major points. • Select colors that look good together and reinforce your message. • Avoid red and green combinations. These colors are hard for people with red/green color blindness to distinguish. For more information about color, refer to the numerous books available in the marketplace and to the documentation that is included with your software application. Defining color Because perception of color is subjective, no two people see color in exactly the same way. In the desktop printing environment, how we perceive color also depends on whether we are looking at color on a computer screen or printed on paper. Knowing how color is produced gives you a clearer understanding of color and how it works with your color printer. For example, light coming from a computer screen 58 Chapter 3: Using color