Konica Minolta bizhub C280 Product Guide - Page 203
Real Estate - buy
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bizhub C360/C280/C220 Vertical Markets Real Estate The Real Estate market includes a number of businesses that are primarily engaged in renting or leasing; managing; selling, buying, or renting real estate for others; and providing other real estate related services, such as appraisal services. The size of these businesses varies greatly. They can be nationwide corporations with a large central headquarters and a network of offices, or they can also be small, local companies with only one or two locations. What all companies in the real estate category have in common is the intensive and urgent use of documents in their business transactions. Often these documents contain both text and graphics; usually they need to be produced quickly and inexpensively. Sales is the lifeblood of the real estate industry and it is important for managers to equip their salespeople to be as effective as possible. Some of the best opportunities for mid-range color printing are within the marketing function of the business. Whether it's a residential or commercial real estate agency or a company providing real estate related services, getting the word out to potential buyers and customers in the most cost efficient and professional manner possible is critical. An agency specializing in residential real estate may print postcards or newsletters for direct mailings and listings for potential buyers. Commercial real estate agencies may create elaborate proposals and prospectuses for investors printed on heavy, glossy stock and bound into a presentation booklet. Competition is fierce within the real estate market with large real estate corporations handling hundreds of thousands of transactions per year. This industry primarily uses forms for real estate transactions and the use of legal-sized paper is common for contracts. However, there have been moves within the industry regarding widely implementing paperless transaction technology. Data security standards are becoming a priority within the industry. Scanning and variable data solutions may be of interest as well as the Captaris RightFax extension and account tracking capabilities. 199